The official website of Applied Organizational Concepts, Inc., Rod Hess, President



It is called the organizational culture, the informal culture and the normative culture. It dictates “how things really happen” in your group, team or organization. If you manage it correctly, you can achieve great success. If not, it can destroy you. It takes leadership to change the culture, but most people are willing to just “turn a blind eye” and accept the status quo - no matter how bad it may be. However, if YOU are a leader looking for a resource on HOW TO change the culture within your group, team or organization, then you have come to the right place.

For over 40 years, I have helped organizations in the fields of business, education, human services and team sports to change and develop their normative cultures. My Normative Leadership book/program offers:

  1. a leadership operating system for understanding and managing the informal, normative culture;
  2. people skills for working with group and individual behavior; and,
  3. a philosophy to guide the use of the simple, but powerful normative skills.
        The Normative Leadership concepts can be easily assimilated into any environment and programs can be customized to meet your specific needs, such as:

For Business:
Culture change, Team Building, Management Development, Leadership Development, Employee Development Programs . . .

For Schools:
Culture change, Management Development, Professional Development for Teachers, Behavior Management Skills for the Classroom, Student Leadership Programs, Bullying and Peer Pressure Programs . . .

For Human Services:
Culture change, Management Development, Professional Development for Direct Care Employees, Leadership Development, Individual/Group Counseling Skills . . .

For Athletic Teams:
Culture change, The Normative Coach, The Normative Athlete, The Normative Athletic Department . . .

For Colleges/Residence Life:
Normative Leadership Skills for Students, A Normative System for Residence Life, Management Skills for Resident Directors and Resident Advisors . . .

Normative Leadership can help you to close the gap between what is “supposed to happen” and what “really happens” in your group, team or organization. Increase the profitability, quality of your service delivery to customers/clients, the teamwork and accountability within your culture.


Normative Leadership: Simple Skills for Simply POWERFUL RESULTS!