The Normative Coach Book


Four Years to a National Championship
© 2011/2015 Rod Hess
This Book Will Change the Way You Coach Your Team!


Athletic competition has always been known for building character and teaching life lessons that serve athletes long after the final whistle. Unfortunately, the culture of sports today, presents coaches with a more difficult challenge that goes “Beyond the Xs and Os” – that is, trying to build a winning program while dealing with the disruptive social baggage that many athletes bring to the team. The Normative Coach — Four Years to a National Championship is a unique model that will show you just how to do this!

In 1970, my coach, Dan McCann, became head coach of the second year club football team at Duquesne University in Pittsburgh, Pennsylvania. I played for Coach McCann from 1970 thru 1973. In my four years as a player, we were 4-3-1, 4-4, 7-1 and 10-0 in 1973 when we won the National Club Football Championship, beating Mattatuck Community College 13-7 at Three Rivers Stadium. In graduate school, I enrolled in a course called Normative Systems, which taught a “how-to” system for changing the culture within an organization. I was amazed to learn that this was the same process Coach McCann used from an intuitive standpoint to change the culture on our club football team — enabling us to win the National Championship in four years! I have evolved the normative model over the past 41 years and now, you can learn how to change and build the culture on YOUR team with my book.

This book is not so much about coaching as it is organizational culture change. Your team has an informal or, normative culture that dictates “how we do things around here,” and it is reinforced through player peer pressure. If, as a coach, you don’t know how to create and manage your team’s culture, you will be enslaved by it rather than its’ architect. Grounded in an organizational “culture change” business model, you will learn the Normative Leadership System that will enable you to create the culture you want on your team.


Put everyone “on the same page!” Normative Coach/Athlete seminars can be conducted for:

* Your Coaching Staff
* Your Team (Coaches and Players)
* Your Athletic Department

Seminars are tailored to fit your specific needs and budget.

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Click here to learn about the Normative Athlete book