This is a primer on peer pressure for young children, ages 7-10. It’s a story of a boy named, Joey, who because of his looks, is picked on by a group. An older boy, Norm, comes to Joey’s aid and then teaches the group about a philosophy called Helpathy. Here, the group learns about creating an attitude in the group based on trust, understanding, mutual respect and cooperation, to help, not hurt, one another. Norm then addresses the reader and discusses what happened to Joey and how important it is to remember to be like Norm when in his/her own peer group.